FMCG COMPANIES Essay Example | Topics and Well Written Essays - 1250 words

FMCG COMPANIES - Essay Example The company has invited actress Katty Holmes to be its global brand ambassador in order to promote the Olay products. The actress has been actively involved in various ads and mass media ads. The fact that the company has attracted such superstar as Katie Holmes has made the campaign successful. Celebrity endorsement in case of Olay has made the brand more recognizable in the eyes of potential customers. Also, it is possible to suggests that the presence of Mrs. Holmes has helped to increase loyalty of customers and reliability towards the brand. P&G has rolled out the #BestBeautiful campaign across multiple channels including TV, print, social media, and in-store displays, where the celebrity encouraged women â€Å"to never settle in any aspects of their life, including caring for their skin† (Academic.mintel.com, 2014, n.p.). Olay is very active in social media networks. It has 1.9 million fans and 61,000 followers (Lacy, 2014). For promoting its campaign Olay actively utilizes both Facebook and Twitter in order to communicate with and engage its target audience. Botanicals face moisturizer is an organic skin moisturizer enriched with natural herbs and oils (Botanicals, 2014). The brand is positioning itself as a producer of organic and natural cosmetics and therefore its niche is quite narrow. While there is no information available regarding the Awards to the Botanicals face moisturizer, the company gets awards for its products, such as: The Green Parent Natural Beauty Awards, Free From skin care Awards, Best Organic Facial Skincare, and the Natural and Organic Awards 2010 (Botaicals.com, 2014). For promoting its products, the Botanicals focuses on promoting the quality of its products, the natural benefits, and organic ingredients used for blended by hand products. That is why the marketing promotion is limited in the company as it relies on the brand’s reputation. In order to grow its reputation, the company is

Modern Organizations and Accounting System Research Paper

Modern Organizations and Accounting System - Research Paper Example It is vital because it systematizes the whole process. Without having proper accounting system, it is impossible to run business either small or big. Every type of organization needs to have check and balance on their financial statements (Eisen, 2000). One thing that should be clearly mentioned here is that the modernized accounting system has not changed the business purpose and principles but it has only changed the mechanism. In other words, it could be said that the method of performing accounting functions have become more advantageous. Early accounting reports have shown major errors in calculations and illegal actions by the practitioners. It is due to this reason that the need of modernized and computerized accounting system arose. Earlier, great loses of money and reputation of the organizations was noted because of lack of accounting systems (Eisen, 2000). In addition, it affected economies of countries as in whole. Modernized Accounting System and Change in Organizations: In order to understand the difference in modern organizations that has taken place because of advanced accounting system we need to compare current accounting system with the old one. ... In addition, it has been noticed that it is very difficult to maintain records safely because of greater man made errors or mistakes. Secondly, if files of records or data are lost than in such circumstances, businesses have to suffer from loss or face penalties (Previts, 2006). Therefore, the need of establishing newer accounting method was felt by accountants and other professionals at business to have alternative methods of dealing with numbers and financial statistics of the organization. Modern technology has played an important role in keeping records of numbers, in generating different methods of solving mathematical equations in more accurate and efficient way. Modernized systems were predicted to have a profound effect on the working of organizations as it helped in efficient work process (Merlene, 2010). Introduction to advanced technology and the use of modernized system in the department of accounts has brought tremendous change in the mechanism of accounting procedures. First and foremost, prominent change that has been observed is that modern technology has quickened the working process for accounting functions and capital consumption. It has made availability of financial information much faster and easier, understanding the use of information in proper way with the use of modern technology has made it straightforward for the business people to make good and beneficial decisions on correct time to increase productivity (Merlene, 2010). Now reports are generated just by clicking few buttons instead of wasting more time on preparing reports manually. Similarly, paying high wages to employees companies are currently using centralized controlled